1 - Understanding the Next Gen: Values, Motivations, and New Perspectives

What motivates the new generations of business families in Colombia?

Generational differences in leadership, purpose, and business vision.

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2 - Education, Training, and Experience: Preparing the Leaders of Tomorrow

Business, academic, and emotional training programs for the Next Gen.

The value of working outside the family business and returning with an external perspective.

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3 - Strategic Incorporation: When and How to Involve the New Generation?

Entry routes: participation in projects, committees, governance, or operational areas.

Clear expectations, performance metrics, and family meritocracy.

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4 - Innovation with Respect for Legacy: New Initiatives Driven by the Next Gen

Family startups, impact investments, digitalization, and ESG.

Cases in which the Next Gen has led the company into new markets or models.

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5 - Intergenerational Governance: Structures that Facilitate Next Gen Participation

Family councils, Next Gen committees, family assemblies.

How to give voice without losing order or institutional authority.

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6 - Conflict Management and Communication between Generations

How to overcome cultural clashes or differences in vision between generations.

The importance of active listening, safe spaces, and external facilitators.

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7 - From Role to Purpose: How to Align Personal Development with the Future of the Family Business

• Vocation, identity, and contribution of the Next Gen in the family legacy model.

• Real cases of successful transition in Colombian business families.