
FROM THE FOUNDER TO THE NEXT GEN:
Family governance, leadership and continuity with social impact

SPEAKER
María Eugenia
de la Guardia
Director of Grupo Panamá Car Rental (Automarket) and President of Fundación Moviendo Vidas
TOPIC
1. Strategic Philanthropy and ESG: How the new generation is redefining the purpose of the family business to generate a measurable social and environmental impact.
2. Purpose-Driven Leadership: The Next Gen's challenge of balancing the business's economic profitability with the demands of a more conscious and sustainable society.
3. The Challenge of Generational Succession: How to prepare the founder's transition to new generations without affecting the stability of the business.
4. Developing the Next Generation of Business Leaders: What skills do new generations need to lead family businesses in global and technological environments?
5. Balancing Legacy and Innovation: How to preserve the founder's culture and vision while driving transformation and growth.
6. Success Stories and Real-World Lessons in Business Continuity: Common mistakes in succession, leadership, and family alignment, and how to avoid them.